In 2006,Coca-Cola Introduced Coke Zero in Great Britain in Order

question 25

Multiple Choice

In 2006,Coca-Cola introduced Coke Zero in Great Britain in order to appeal to British men who do not drink diet drinks because they consider them feminine beverages.The product was dubbed "Bloke Coke" by the British media.
-Refer to Coca-Cola.By catering to the British men who disdain diet beverages,what is Coca-Cola basing its positioning strategy on?

• A)product class
• B)price and quality
• C)use or application
• D)product user

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Definitions:

Trait Approach

An approach in psychology and leadership studies that suggests certain individual characteristics and qualities can make effective leaders.

Trait

A characteristic or quality that defines an individual and influences their behavior or attitudes.

Extraversion

A personality trait characterized by a tendency to be outgoing, sociable, and energetic, typically enjoying engagement in social settings and interactions.

Dominance

The exercise of power or influence over others to command, control, or prevail in a social or competitive setting.