Examlex
For many years,if car owners wanted to make sure they would not be stranded if their car broke down,they became members of the Canadian Automobile Association (CAA) .Members also received discounts at CAA & AAA (American Automobile Association) -affiliated hotels and motels as well as access to maps and a trip planning service.Recently,a new company offering the same services has come on the market.Better World Travellers Club (BWTC) is competing against CAA by offering the same roadside assistance as CAA and at the same time,pitching a go-green philosophy.The company is diligently courting the environmentally conscious traveller.BWTC has agreed to donate 1 percent of club revenues to environmental organizations that seek to reduce the use of fossil fuel and fight global warming.In addition,its members receive discounts on travel to remote wilderness retreats,world-class eco-resorts,and "green" hotels (those that utilize energy-efficient practices) .
-Refer to Better World Travellers Club.BWTC's appeal to those who want to help preserve the environment indicates the company is using which type of base?
Opponent-Process Theory
Opponent-Process Theory is a psychological and neurological model that explains how humans perceive colors as the result of complex processes involving opposing responses of color pairs.
Young-Helmholtz Theory
A theory of color vision proposing that the eye perceives colors through the response of three different kinds of cones, each sensitive to red, green, or blue light.
Opponent-Process Theory
A theory that suggests emotions are regulated by mechanisms that operate in opposing pairs, such as pleasure and pain or fear and relief.
Turned "On"
Refers to activating or starting the operation of a device or system, making it ready for use.
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