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When Holiday Inn Used the Slogan,"Pleasing People the World Over

question 84

True/False

When Holiday Inn used the slogan,"Pleasing people the world over," it was relying on demographic segmentation.


Definitions:

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A psychological state of discomfort experienced when holding two or more conflicting cognitions (beliefs, attitudes, or behaviors).

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The hypothesis that facial expressions can influence emotional experiences, suggesting that smiling can make one feel happier.

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The biochemical process by which organisms convert ingested food into energy and building blocks for growth, repair, and maintenance.

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A specialized tissue in animals designed for contraction, which aids in movement and force generation within the body.

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