When Holiday Inn Used the Slogan,"Pleasing People the World Over

question 84

True/False

When Holiday Inn used the slogan,"Pleasing people the world over," it was relying on demographic segmentation.

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Definitions:

Cognitive Dissonance

A psychological state of discomfort experienced when holding two or more conflicting cognitions (beliefs, attitudes, or behaviors).

Facial-Feedback

The hypothesis that facial expressions can influence emotional experiences, suggesting that smiling can make one feel happier.

Metabolizes Food

The biochemical process by which organisms convert ingested food into energy and building blocks for growth, repair, and maintenance.

Muscle Tissue

A specialized tissue in animals designed for contraction, which aids in movement and force generation within the body.