The Process of Market Segmentation Involves Breaking Down a Heterogeneous

question 194

Multiple Choice

The process of market segmentation involves breaking down a heterogeneous market into homogeneous and identifiable segments.If this process is carried out to include the whole world,which of the following would be most accurate?

• A)individual segmentation could not be used by small firms.
• B)all individuals have the same needs in spite of cultural differences.
• C)every individual in the world is a market segment.
• D)individual segmentation would control the demand for products.

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Definitions:

Collective bargaining

A process where employers and representatives of employees negotiate wages, working conditions, and other terms of employment.

Legitimizes capitalism

The process or argument by which capitalism is defended or justified as the preferable economic system, often in relation to its ability to promote economic growth and freedom.

Monopolistic power

The ability of a single entity to control or dominate a market, setting prices and limiting competition.

French law

refers to the legal system established in France, which includes civil law traditions, statutory laws, and regulations governing various aspects of life and business in the country.