Which of the Following Trends Will Lead to the Continuing

question 156

Multiple Choice

Which of the following trends will lead to the continuing growth of one-to-one marketing?

• A)the growing number of customers who like to spend time to spend shopping
• B)the fact that consumers want to be treated like the masses
• C)technology that allows the collection of detailed information on customers
• D)the overuse of reward systems

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Definitions:

Vested Interest

A personal stake or involvement in an undertaking or state of affairs, typically one with an expectation of financial or other gain.

Distinctiveness

The quality of being clearly different or unique in some aspect from other objects or individuals.

Ethnocentric Thinking

The belief in the superiority of one's own ethnic group or culture, often accompanied by a dismissal or devaluation of other cultures.

Outgroup Members

Individuals who are perceived as not belonging to one's own group, often seen as different or separate from the in-group.