If a Market Segment Is Especially Motivated by Coupons in Newspapers,which

question 71

Multiple Choice

If a market segment is especially motivated by coupons in newspapers,which segmentation success criterion is most influential in the success of this program?

• A)responsiveness
• B)identifiability and measurability
• C)substantiality
• D)accessibility

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Definitions:

Third Parties

Entities or individuals that are not directly involved in a transaction or agreement but may be affected by or have an interest in its outcome.

Arbitraging

The practice of buying a good in one market at a lower price and selling it in another market at a higher price to profit from the price difference.

Price Discriminate

The practice of selling the same product or service at different prices to different customers, based on what the seller believes each customer is willing to pay.

Vertical Relationships

Business arrangements or interactions between companies at different levels of the supply chain, such as manufacturers and retailers.