Listerine Essential Care Toothpaste Is Designed to Reduce Plaque and to Prevent

question 191

Multiple Choice

Listerine Essential Care toothpaste is designed to reduce plaque and to prevent gingivitis.Its ads state,"After age 35,3 out of 4 adults have some form of gum disease." The toothpaste is targeted to the market segment over the age of 35.This age variable that has been used to distinguish the market for this toothpaste is an example of which of the following?

• A)perceived variable
• B)differentiation guide
• C)mass market
• D)segmentation base

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Definitions:

Innovation Process

A systematic approach to developing and implementing novel ideas or products, typically involving stages of ideation, development, testing, and commercialization.

Imagining

The process of forming new ideas, images or concepts not present to the senses, often used as a tool for creativity and problem solving.

Innovation Process

Refers to the systematic method of creating and implementing new ideas, products, or processes within an organization to enhance its value or efficiency.

Scaling

The process of adjusting the size, capacity, or scope of an operation or system to meet changing objectives or demands.