What Do Marketers Use to Segment Markets Because This Information

question 115

Multiple Choice

What do marketers use to segment markets because this information is widely available, and factors such as age or gender are often related to consumer purchasing and consumption behaviour?

• A)benefits
• B)psychographics
• C)demographics
• D)socio-cultural attributes

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Definitions:

Annuity Due

A type of annuity where payments are made at the beginning of each period instead of the end, typical for insurance premiums.

Return Requirement

The minimum amount of profit an investor expects to make on an investment, which determines the worthiness of entering or continuing an investment.

Cash Flows

The overall transaction of cash and cash-equivalent assets between the inner and outer boundaries of a business.

Over-Valued

Describes a security or asset priced higher than its true intrinsic value, often due to speculative demand.