Women Have Been Treated as Second-Class Citizens by the Sporting

question 95

Multiple Choice

Women have been treated as second-class citizens by the sporting goods industry,but in 2002,sporting goods manufacturers and retailers began aggressively pursuing this market.Nike opened two women-only boutiques called Nike Goddess to test how receptive women are to its new merchandising concepts.Which type of demographic segmentation is the sporting goods industry using?

• A)lifestyle
• B)usage rate
• C)benefit
• D)gender

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Definitions:

Independent Variables

Variables in an experiment or statistical model that are manipulated or categorized to determine their effect on dependent variables without being affected by any other variable in the model.

Homoscedasticity

A term in statistics describing a situation where all random variables across a dataset have the same finite variance.

Normality Of Errors

An assumption in many statistical models that the errors in the predictions are normally distributed.

Independence Of Errors

Pertains to a condition in statistical analyses where the errors of a model’s predictions are not correlated with each other.