General Mills Offers a Deal Where Its Cereal Users Can

question 100

Multiple Choice

General Mills offers a deal where its cereal users can collect box tops and submit them to General Mills to earn money for their children's schools.This program,called the Box Tops for Education Program,is a means of changing light users into heavier users.Which form of segmentation is this?

• A)lifestyle
• B)motive
• C)usage-rate
• D)demographic

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