While Starkist Tuna Is Still Available in Cans,it Is Now

question 101

Multiple Choice

While Starkist tuna is still available in cans,it is now also available in a 12-ounce family-size pouch.What was this change in packaging the result of?

• A)a repositioning strategy
• B)a new strategy of segmenting Starkist's market
• C)a move toward functional obsolescence
• D)a brand equity strategy

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Definitions:

Id

In psychoanalytic theory, the part of the psyche that is the source of instinctual impulses and demands for immediate satisfaction of basic needs.

Ego

In psychoanalytic theory, the part of the personality structure that mediates between the demands of the id, superego, and reality, functioning as the executive control.

Pornographic Video

Visual content intended to stimulate erotic feelings rather than aesthetic or emotional feelings.

Superego

One of the three parts of the human psyche in Freudian psychoanalytic theory, representing the moral component, which internalizes societal norms and values.