Examlex
Marketers use demographic information to segment markets because it is widely available and often related to consumers' purchasing and consumption behaviour.List four common bases used by marketers for demographic segmentation.For each base listed,give an example of a product specifically targeted to the needs and wants of the segment identified within the base.
Unconditioned Stimulus
A natural stimulus that effortlessly elicits a response with no learning required.
Conditioned Response
The learned response to a previously neutral stimulus that, after conditioning, comes to elicit a reaction through association with an unconditioned stimulus.
Asymptotic Level
The maximum level of conditioning.
Conditioned Response
The learned reaction or response to a previously neutral stimulus that, after conditioning, comes to elicit a specific response.
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