When Choosing a Test Market,managers Need to Consider Many Criteria

question 76

Essay

When choosing a test market,managers need to consider many criteria for a good test market city.List six criteria.

---

Definitions:

Projection

A defense mechanism in psychology where an individual attributes their own unwanted emotions, desires, or impulses onto someone else.

Displacement

A psychological defense mechanism where emotional impulses are redirected from a real object to a safer substitute target.

Latent Content

The underlying, unconscious thoughts and emotions that a dream represents, as distinct from its literal storyline.

Collective Unconscious

A term developed by Carl Jung, referring to the part of the unconscious mind which is derived from ancestral memory and experience and is common to all humankind, distinct from the personal unconscious.