[Solved] What is psychographic segmentation? Why do marketers use psychographic segmentation? List four psychographic variables commonly used as segmentation bases. Advertising Expenses: Costs incurred in promoting products or services to potential customers through various media channels. Budgeted Production: An estimate of the quantity of goods or services that a company plans to produce within a specified period. Product XXX: This is a placeholder for an unspecified product, often used in examples or hypothetical scenarios. Units: Basic measures or quantities used in statistics or production that signify parts of a whole or individual items.