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In a speech,David Poirier,chief information officer of Hudson's Bay Company,a Canadian retailer,said,"We [Hudson's Bay Company] had all kinds of data in different places.We didn't have a single view of the customer until we focused on finding one method to manage relationships with our customers." What would Hudson's Bay use to profile customer segments for better CRM marketing efforts?
Legal Smoking Age
The minimum age at which an individual is legally permitted to purchase and consume tobacco products in a particular jurisdiction.
Tobacco Sales
The commercial activity of selling products made from the dried leaves of the tobacco plant, such as cigarettes.
Political Party
An organized group of individuals with common values and beliefs, working together to gain political power and influence public policy.
Inhalants
Substances, often volatile, that produce chemical vapors which can be inhaled to induce a psychoactive, or mind-altering, effect.
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