What Is the Term for the Process of Finding Hidden

question 13

Multiple Choice

What is the term for the process of finding hidden patterns and relationships in the customer data stored in the data warehouse?

• A)customer information management
• B)data feedback
• C)information retrieval
• D)data mining

---

Definitions:

Empirical Evidence

Empirical evidence is information acquired by observation or experimentation that is used as the basis for testing theories, forming the foundation of scientific knowledge.

Pop Psychology

A genre of psychology that is presented in a simplified, entertaining format for mass consumption, often lacking in depth and sometimes in accuracy.

Consultants

Professionals who provide expert advice in a particular area.

Professional Activities

Tasks or duties performed as part of one's occupation or career, often requiring specialized knowledge or training.