While Starkist Tuna Is Still Available in Cans,it Is Now

question 101

Multiple Choice

While Starkist tuna is still available in cans,it is now also available in a 12-ounce family-size pouch.What was this change in packaging the result of?

• A)a repositioning strategy
• B)a new strategy of segmenting Starkist's market
• C)a move toward functional obsolescence
• D)a brand equity strategy

---

Definitions:

High-power-distance Culture

A culture or societal structure where there is acceptance of unequal power distribution, authority, and hierarchy within organizations or society.

Individualistic Culture

Characterizes societies where the ties between individuals are loose and everyone is expected to look after themselves and their immediate family only.

Monochronic Culture

Cultures where time is viewed linearly, with a focus on scheduling, punctuality, and doing one thing at a time.

Specific Agenda

A detailed plan or list of items to be discussed, addressed, or accomplished in a meeting or event.