As Flextime,consulting,telecommuting,and Downsizing Make It More Difficult for People to Donate

question 98

Multiple Choice

As flextime,consulting,telecommuting,and downsizing make it more difficult for people to donate blood at the workplace,Canadian Blood Services has launched a CRM marketing campaign in Toronto to boost awareness and repeat donations.Early in the campaign,it went to its listings of previous donors and pulled out those with birthdays in February,March,and April.These donors were sent a birthday card with the greeting,"On the anniversary of your life,would you consider saving another's life?"
-Refer to Blood Services.Why did the organization use CRM marketing?

• A)to cross-sell other products
• B)to design targeted marketing communications
• C)to increase effectiveness of its distribution strategy
• D)to define customer service

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Definitions:

Offshore Oil Wells

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Oil Refineries

Industrial processing plants where crude oil is processed and refined into more useful petroleum products, such as gasoline, diesel fuel, and jet fuel.

Hurricane Katrina

One of the deadliest hurricanes to hit the United States, causing widespread destruction along the Gulf coast, particularly in New Orleans, in August 2005.

Price Floor

A government-imposed limit on how low a price can be charged for a product, aimed to ensure fair conditions for producers.