Ever Wonder How Video Game Dragons Were Created? or Ask

question 76

Multiple Choice

Ever wonder how video game dragons were created? Or ask yourself how the makers of the movie Perfect Storm created and filmed those gigantic waves? The same computers that created these images have also helped design everything from jumbo jets to an ice-cream-bar shape that minimizes melting in the midday sun.And by giving doctors ways to locate tumours with pinpoint precision,these machines are instilling new hope in victims of once-inoperable brain cancer.It's all the work of the most magical computer maker on the planet,Silicon Graphics,Inc.(SGI) .From movies to molecular science,interactive TV to hyperactive video games,the digital imagery conjured up by SGI technology is pushing the computer industry into a new dimension-the third one,to be exact.Its engineering workstations and computer servers transform reams of data into 3-D images.In an industry marked by huge hype,SGI is the genuine article-a truly innovative company with clearly unique products.
-Refer to Silicon Graphics,Inc.Most companies have customers;SGI has a fan.Artist Peter Max is using SGI computers exclusively to create his famous graphics.He refuses to use any other company's computers.What is this an example of?

• A)brand equity
• B)brand quality
• C)brand loyalty
• D)product diffusion

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Definitions:

Expert Power

The ability to influence others based on knowledge, skills, or experience in a specific area.

Ethical Use

The responsible and morally right utilization of resources, information, or power, adhering to established codes of conduct.

Threatening

Expressing or implying a menace or danger, often intended to intimidate or coerce someone into action or inaction.

Rosabeth Moss Kanter

A professor of business at Harvard Business School known for her research on strategy, innovation, and leadership for change.