A Common Christmas Tradition in Many Households Is the Claxton

question 110

Multiple Choice

A common Christmas tradition in many households is the Claxton fruitcake.The fruitcake bakery in Claxton,Georgia,makes about 2.7 million kilograms of fruitcake annually and has $12 million in sales.One fruitcake batch weighs 170 kilograms.About 70 percent of that weight is fruits and nuts.A single batch is divided into 34 loaf pans that hold 11 pounds each.Loaves are cooked for 100 minutes at 190 degrees Celcius.The bakery can cook 2700 kilograms at a time.During the baking season (August-December) ,the bakery uses a tractor-trailer load of raisins daily.The suggested retail price of a 454-gram Claxton fruitcake is $3.69.
-Refer to Claxton Fruitcakes.There are numerous jokes about the indestructibility of fruitcake-many of them derogatory.To change its consumer image,Claxton periodically engages in public relations campaigns in which it describes fruitcakes in terms of family Christmas traditions.Which type of strategy is being used with attempts to move the fruitcake from being perceived by consumers as the butt of jokes to a comfort food?

• A)contraction
• B)expansion
• C)repositioning
• D)diversification

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Definitions:

Poverty Line

The minimum level of income deemed necessary to achieve an adequate standard of living in a given country or geographic area.

Adequate Diet

A diet that provides all the essential nutrients, fiber, and energy in quantities and proportions that are sufficient to maintain health and well-being.

Poverty Rate

The proportion of a population living below the national poverty line, indicating the percentage of individuals or families whose income falls beneath the threshold deemed necessary to afford basic living standards.

Poverty Line

A defined income level below which an individual or family is considered to be living in poverty, based on the cost of living and basic needs.