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You Are the Brand Manager for the Fatal Vision (FV)goggles

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Essay

You are the brand manager for the Fatal Vision (FV)goggles that simulate how the world looks to someone who is seriously intoxicated.The goggles make the user feel disoriented and dizzy and are used in teen driving courses.The FV goggles wrap around the wearer's face to make sure they distort all areas of vision and come in bright orange to distinguish them from other goggles.The slogan used in the promotion of the goggles asks,"Orange you glad you don't drink and drive?" What aspects of this product qualify for trademark protection?


Definitions:

Taxes Collected

The total amount of money garnered by a government through the imposition of taxes.

Corporate Income Tax

A tax imposed by a government on the income earned by companies.

Horizontal Equity

The principle that individuals with similar income or resources should be treated equally by the tax system.

Incentives

Refers to stimuli, rewards, or payments that motivate individuals or entities to perform certain actions or behaviors.

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