A Regional Utility Company Needs to Change Consumers' Perceptions of Its

question 116

Multiple Choice

A regional utility company needs to change consumers' perceptions of its current service as being harmful to the environment.Which of the following strategies would best allow the company to accomplish this goal?

• A)contraction of the number of services offered by the utility company
• B)adding new services to its product line
• C)repositioning
• D)disintermediation

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Definitions:

Nodes Of Ranvier

Gaps in the myelin sheath of axons that facilitate rapid signal transmission via saltatory conduction.

Hyperpolarization

A change in a cell's membrane potential, making it more negative, and thus further from initiating an action potential.

Inhibitory Postsynaptic Potential

A type of synaptic potential that makes a post-synaptic neuron less likely to generate an action potential, usually by making the inside of the neuron more negative.

Neuronal Membrane

The lipid bilayer that encases neurons, regulating the entry and exit of substances and maintaining the electric potential used for neural transmission.