Canesta Company Has Developed a Virtual Keyboard Out of Light

question 162

Multiple Choice

Canesta Company has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants (PDAs) .The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.
-Refer to Canesta Company.If,in choosing its channel,Canesta is most concerned about its lack of financial,managerial,and marketing resources to support the product's introduction,what will its choice of channels largely be influenced by?

• A)factors of ownership
• B)market factors
• C)producer factors
• D)product factors

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Definitions:

Social Stratification

Social Stratification is the hierarchical arrangement of individuals or groups in society, often based on factors such as class, race, and gender, which affects people's access to resources and opportunities.

Deinstitutionalization

Refers to the process of reducing the population of mental hospitals and similar institutions by discharging patients into the community, often criticized for lacking adequate support for those discharged.

Underfunding

The insufficient provision of financial resources necessary for the operation, sustainability, and success of a program, institution, or initiative.

Facilities

Physical buildings, spaces, or resources provided for a particular purpose, such as recreational, educational, or health services.