When an Existing Product Is Targeted Toward New Market Segments

question 72

Multiple Choice

When an existing product is targeted toward new market segments it is classified as which of the following?

• A)brainstorming
• B)repositioning
• C)screening
• D)reciprocity

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Definitions:

Negotiation

The process by which parties come together to try to reach an agreement on a disputed or potentially disputed matter.

Endorsement

An act of giving one's public approval or support to someone or something, or a signature authorizing the legal transfer of a negotiable document.

Allonge

Accompanying a negotiable instrument, a piece of paper that provides room for an endorsement if no room is available on the negotiable instrument itself.

Endorse

To give support or approval to something or someone, often by writing a signature on a document to authorize its validity or transfer.