The Maker of Lysol Disinfectant Tested Consumers' Reactions to Its

question 100

Multiple Choice

The maker of Lysol disinfectant tested consumers' reactions to its Lysol Sanitizing Wipes by getting consumers to look through a newspaper with grocery store ads, make out a grocery list, and then "shop" in a mock store filled with real products, including the new cleaning product. What is this an example of?

• A)a simulated (laboratory) market test
• B)a concept test
• C)a use test
• D)a juried consumer test

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Definitions:

Labor Data for Tajnia

Information and statistics about the workforce, employment trends, and unemployment rates within Tajnia.

Adults Employed

The subset of the population that is of working age, is able and willing to work, and is currently employed.

Adults Unemployed

Individuals within the working-age population who are not currently employed but are seeking employment.

Adults Not in the Labor Force

Individuals of working age who are neither employed nor actively seeking employment.