The First Filter in the New-Product Development Process Serves to Eliminate

question 77

Multiple Choice

The first filter in the new-product development process serves to eliminate new-product ideas that are inconsistent with the organization's new-product strategy or are obviously inappropriate for some other reason.What is the name for this filter?

• A)applied diffusion
• B)business analysis
• C)test marketing
• D)idea screening

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Definitions:

Interest Rate

The percentage of a sum of money charged for its use, determining the cost of borrowing money or the return on savings.

Paid Now

Paid now typically refers to payments or financial transactions that are settled immediately or on the current date.

Equal Value

A condition or state where two or more items, services, or amounts have the same worth or significance.

Due Payment

The amount of money that is scheduled to be paid at a certain date as part of a financial obligation.