A European Dairy,which Is Famous for Its Rich Ice Creams,has

question 67

Multiple Choice

A European dairy,which is famous for its rich ice creams,has introduced basil-,tomato-,fennel-,and oregano-flavoured ice creams.
-Refer to Ice Cream.In the process of developing these new flavours,the dairy surveyed world-famous chefs to determine which non-traditional flavours had the greatest level of marketability.This survey would have happened during which stage of the product development process?

• A)concept testing
• B)brainstorming
• C)basic research
• D)idea screening

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