A Company Has Learned Members of Its Target Market Are

question 68

Multiple Choice

A company has learned members of its target market are likely to collect more information and evaluate more brands than early adopters.They are cautious and thoughtful and do not try the product without asking someone else.The customers' dominant characteristic is deliberateness.In terms of the diffusion process,who are these customers most likely to be?

• A)innovators
• B)laggards
• C)early majority
• D)late majority

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Definitions:

Social Comparison

The process of evaluating one's abilities, achievements, and behaviors in relation to others.

Relational Aggression

A form of aggression in which harm is caused through manipulation or damage to relationships or social standing.

Gender Norm

Societal rules and expectations about behaviors, attitudes, and appearances considered appropriate for individuals based on their perceived gender.

Shame In Response

A feeling of humiliation or distress caused by the awareness of wrong or foolish behavior.