Ortho Products Would Like to Estimate the Length of Time

question 124

Multiple Choice

Ortho Products would like to estimate the length of time its new product,the Sonar Brush (cleans teeth without touching them) ,will stay in the introductory phase of its product life cycle.How is that period of time largely determined?

• A)by which distribution channel is chosen
• B)by the income level of its target markets
• C)by the product's relative advantage over what is currently being used
• D)by the general economic environment

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Definitions:

Psychosocial Stages

A theory by Erik Erikson outlining eight stages of psychological development and the conflicts faced at each stage from infancy to old age.

Erik Erikson

An influential psychoanalyst who proposed the theory of psychosocial development, focusing on the development and identity crises faced at different life stages.

Integrity Versus Despair

A conflict in late adulthood, as described by Erikson, involving reflecting on one's life and either achieving a sense of satisfaction or experiencing regret and despair.

Openness

A personality trait that reflects a person's willingness to experience new activities, ideas, cultures, and to think creatively or outside conventional boundaries.