V8 Juice Has for Years Advertised Itself as a Refreshing

question 90

Multiple Choice

V8 juice has for years advertised itself as a refreshing and nutritious drink that contains eight different vegetables, and that is what the brand name V8 means to most consumers. What type of strategy was used when the manufacturer of V8 juice introduced V8 Orange and Mango juice?

• A)repositioning
• B)product line extension
• C)cannibalization
• D)disintermediation

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Definitions:

Tally Sheets

Tools used to record and count occurrences, responses, or items in an organized manner.

Accidental Sampling

A non-probability sampling method where participants are selected based on coincidence or their availability, without any systematic criteria for inclusion.

Purposive Sampling

A non-random sampling technique where participants are selected based on specific characteristics or criteria relevant to the research question.

Quota Sampling

A sampling method where the sample is chosen to reflect certain characteristics of the population in proportion.