When Friends of Brian Richardson Went to the Carnival,they Always

question 69

Multiple Choice

When friends of Brian Richardson went to the carnival,they always wanted to take him with them because Richardson had an uncanny ability to win almost every arcade game he played.Usually by the end of the evening his friends were also winning because Richardson did not mind sharing his secrets.His friends urged him to write a book.After several attempts,Richardson created The Secrets of Amusement Park Games-Revealed.In the 85-page book,Richardson reduces the art of playing arcade games to a science.According to him,the trick is to realize each game is not a game of chance.Richardson's mini-book is available at Amazon.com for $5.95.
-Refer to Amusement Park Games.In terms of the new-product development process,what were Richardson's friends who encouraged him to put his ideas in a book involved in?

• A)idea screening
• B)idea generation
• C)business analysis
• D)product development

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Definitions:

Preparedness

The concept that certain associations are learned more readily than others due to evolutionary predispositions.

Food Aversion

A strong dislike or disinclination towards a specific food, often resulting from a negative past experience such as illness.

Behavior Modification

A therapeutic approach designed to change specific undesirable behaviors using reinforcement principles.

Classical Conditioning

The method of instruction where a response is learned by associating a stimulus from the environment with one that occurs naturally.