Before the Introduction of a Spreadsheet for Salespeople and Sales

question 107

Multiple Choice

Before the introduction of a spreadsheet for salespeople and sales managers,its features were presented to a group of potential consumers to allow them to compare alternative views of the spreadsheet in use on computer networks.Initially,group members expressed distrust in networks and nervousness about what other people would do to their spreadsheets.After using a program prototype,prospects were delighted with the product.What is this stage of new-product development called?

• A)prototype innovation
• B)concept testing
• C)market testing
• D)idea diffusion

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Definitions:

Memory Consolidation

The method through which short-term memories convert into long-term memories, thereby becoming more permanent and resilient.

Implicit Memory

The type of memory involved in performing tasks without conscious awareness of the previously learned behaviors and skills.

Context-Dependent Memory

The theory that information learned in a particular situation or place is better recalled when the context at the time of memory retrieval matches the original learning environment.

Memory Consolidation

The process by which short-term memories are transformed into long-term memories.