TheKnotCom Is an Internet Company That Is a One-Stop Source

question 107

Multiple Choice

TheKnot.com is an Internet company that is a one-stop source of all the items needed to have a successful wedding including listings of local caterers and photographers.When someone registers on the site,he or she is sent the "Ultimate Wedding Organizer." It offers advice on what to do about "cold feet" and how to handle in-laws.What does TheKnot.com recognize represents a portfolio of opportunities,risks,and challenges?

• A)its component combination
• B)its offering grouping
• C)its service mix
• D)its assembly process

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Definitions:

Methodological Approach

A specific way or strategy of conducting research or investigation in order to answer questions or solve problems, often involving specific techniques or procedures.

Evolutionary Perspective

A theoretical approach that examines how evolutionary processes, such as natural selection, shape behaviors, physical traits, and social systems.

Circular Reasoning

A logical fallacy in which the conclusion of an argument is assumed in one of the premises, offering no real evidence for the claim.

Social Psychology

The academic examination of the ways in which the real, perceived, or suggested presence of others affects individuals' mental processes, emotions, and actions.