Examlex
The first Wawa store opened in 1964.Today the company has 15,000 employees and owns and operates more than 100 units in Eastern Canada.The chain's sales topped $2 billion in 2002.Wawa began as a store for distributing Wawa dairy products.Since then it has gotten into the gasoline business to increase store traffic,but its primary draw is hot meals and cold sandwiches in a quick-service restaurant format that mimics a shopping mall food court.Personalization is a fundamental part of the store concept and is built into things such as coffee and sandwiches.The stores have an eight-head cappuccino machine where customers can mix and match whatever flavours they want and add steamed milk or cream,all for the same price as a regular cup of coffee.In addition to being restaurants,Wawa stores also do a big business in a limited line of high-turnover convenience products and can accurately be described as mini-supermarkets.
-Refer to Wawa.The ability to personalize your coffee yourself is consistent with which new development in retailing?
Self-Knowledge
The understanding of one's own character, feelings, motives, and desires.
Agent Self
The aspect of an individual that is involved in making decisions, taking action, and exerting control over one's environment and oneself.
Interpersonal Self
Refers to the aspect of an individual's self-concept that is formed in relation to social interactions and the perceptions of others.
Inner "True" Self
Inner "True" Self pertains to an individual's most authentic and intrinsic identity, devoid of societal masks, expectations, and pressures, often believed to be the core of one's personality and values.
Q11: The marketing campaign for Alpo dog food
Q60: An ad for MasterCard offered 0 percent
Q75: A specialty store is considering locating a
Q77: Contract logistics allows companies to cut inventories,locate
Q101: Determining costs can be extremely difficult for
Q125: Refer to Peachtree Windows.The company promises delivery
Q128: The Hollymatic Patty Machine grinds and shapes
Q130: Outdoor advertising is which of the following?<br>A)often
Q151: There are several types of retail stores,each
Q192: A management consulting business stays in touch