You Have Just Started a Limousine Service and Strive for an Image

question 34

Multiple Choice

You have just started a limousine service and strive for an image of quality and luxury.Your limos are always spotlessly clean on the inside,freshly waxed,and stocked with flowers,champagne,free car phones,and televisions.Your drivers are always immaculately dressed and are required to hold the door open for patrons entering and leaving the car.What is your promotional strategy stressing?

• A)patronage-oriented objectives
• B)tangible cues
• C)prestige prompts
• D)physiological prompts

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Definitions:

Biological

refers to the processes and phenomena inherent to living organisms, encompassing their physical structure, biochemical processes, growth, and development.

Moral Standards

Moral Standards are principles of right and wrong behavior and the goodness or badness of human character.

Social Norms

Shared guidelines or rules that prescribe the behavior that is acceptable within a group or society.

Psychology

The science that studies behavior and mental processes.