What Is the Difference Between Internal Marketing and Relationship Marketing

question 12

Essay

What is the difference between internal marketing and relationship marketing? Why are these types of marketing important to service marketing?

---

Definitions:

Improper Threats

Improper threats involve the use of coercion, intimidation, or unlawful pressure to force someone into an action or decision against their will.

Misrepresentation

The act of providing false or misleading information, intentionally or unintentionally, during a transaction or contractual agreement.

Fraud in the Inducement

A deception used to convince another party to agree to a transaction or contract, impacting the victim's decision-making process.

Opinion

A statement or write-up that expresses a belief, judgment, or way of thinking about something, not necessarily based on proven facts.