Deidre Longo Has Just Accepted a Position at a Major

question 149

Multiple Choice

Deidre Longo has just accepted a position at a major entertainment venue where she is responsible for selling season tickets.She formerly was a salesperson for a company that sold sound systems for arenas,stadiums,and theatres.She believed she understood why theatre managers bought certain products but realizes selling tickets to individuals will be different.What is one of the key differences she can expect to find?

• A)The customer will select and evaluate entertainment on the basis of search services.
• B)Customers are engaged in this as a low-involvement product.
• C)A consumer will use experience qualities to evaluate the entertainment service.
• D)The consumer realizes that the selling process is difficult because of the product.

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Definitions:

Laxative

A substance that helps stimulate or facilitate bowel movements, often used to alleviate constipation.

Sleep

A state of rest in which consciousness is suspended and the body is able to recover and heal.

Health-Care Provider

A professional or organization that offers medical services to individuals, ranging from diagnosis and treatment to preventative care.

Depression

A common mental health disorder characterized by persistent sadness, loss of interest in activities, and a lack of energy or motivation.