What Is the Term for an Announcement in Mass Media

question 40

Multiple Choice

What is the term for an announcement in mass media for which no charge is made and that promotes programs,activities,or services of federal,provincial,or local governments or the programs,activities,or services of nonprofit organizations?

• A)nonsponsored advertising
• B)public service advertising
• C)cause-related marketing
• D)social advertising

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Definitions:

Buying Center

A group of individuals within an organization who are involved in the process of making a purchasing decision.

Buying Criteria

The set of specifications or considerations that a consumer or organization uses to evaluate and select products or services.

Self-Actualization Motives

The drive to realize one's fullest potential and personal growth.

Purchase Decisions

The process by which consumers decide whether and what to buy, influenced by factors such as need, desire, price, and brand reputation.