One Configuration of a Marketing Channel Entails Producers Selling to Consumers

question 39

Multiple Choice

One configuration of a marketing channel entails producers selling to consumers with no intermediaries involved.What is this called?

• A)a limited distribution system
• B)a vertical marketing system
• C)a reciprocal channel
• D)a direct channel

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Definitions:

Sample Mean

The average value of a sample set of numbers, calculated by adding all observations and dividing by the number of observations.

Single Mothers

Women who are raising their child or children without the involvement of the children's father.

Confidence

A statistical measure that expresses how certain one can be about the accuracy of results, typically associated with confidence intervals in inferential statistics.

T-Test

A statistical test used to compare the means of two groups to see if they are significantly different from each other.