Special Events Are a Great Way to Reach Many Targets

question 162

Multiple Choice

Special events are a great way to reach many targets while partnering with both profit and nonprofit companies.The Princess Margaret Weekend to End Breast Cancer is a great example.Thousands of women take part in this weekend walk each year.Which of the following would be an acceptable goal for the Weekend to End Breast Cancer?

• A)set participation goals to provide a 12 percent return on investment
• B)reduce administrative expenses by 10%
• C)increase awareness in its target market to 75 percent
• D)gain a larger market share than other nonprofits that are administering to the same group

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Definitions:

Protestant Reformation

A religious movement in the 16th century that led to the creation of Protestantism and a split from the Catholic Church.

African Americans

A demographic group in the United States with ancestry from the black racial groups of Africa, including those who have experienced historical and systemic racism.

News Magazines

Periodical publications containing news, information, analysis, and commentary on current events and societal issues.

Corporate Interests

Refers to the priorities, goals, or objectives pursued by businesses or corporations, often driven by profit maximization and market domination.