When the New Father Left the Maternity Ward to Find

question 153

Multiple Choice

When the new father left the maternity ward to find something to eat,he was surprised to see he could buy McDonald's fast food in the hospital dining room.What is McDonald's utilizing?

• A)logistical distribution alliance
• B)multiplicative channels
• C)a nontraditional channel
• D)a strategic channel alliance

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Definitions:

Absolute Threshold

The minimal intensity of a stimulus that is required to be detected 50% of the time.

Difference Threshold

The smallest difference in stimulation that can be reliably detected by an observer when two stimuli are compared; also called just noticeable difference (jnd).

Sensory Sensitivity

A condition where individuals are extremely responsive to environmental stimuli such as sounds, lights, and textures.

Sensory Crossover

The phenomenon where stimulation of one sensory pathway leads to automatic experiences in a second sensory pathway.