More Than 800,000 Fans Are Willing to Buy Subscriptions to Watch

question 8

Multiple Choice

More than 800,000 fans are willing to buy subscriptions to watch Major League Baseball (MLB) games online at MLB.com. That business is worth more than $100 million to MLB. But this online broadcast takes those fans away from the broadcasters that pay MLB hundreds of millions of dollars for the right to carry the games. What is creating a clash of goals and methods between MLB and broadcast television?

• A)horizontal market share takeover
• B)lateral channel takeover
• C)niche market conflict
• D)channel conflict

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Definitions:

Social Constructionist Theories

Theories asserting that attitudes and behaviors, including sexual desire and sexual behavior, are strongly shaped by culture and socialization.

Sexual Desires

The emotional or physical yearning for sexual intimacy or activities, which may vary widely among individuals.

Idealized Light

A concept often used in photography and visual arts, referring to a type of lighting that is designed to enhance physical features or create a particular aesthetic effect.

Social Exchange Theory

A sociological and psychological theory that explains social behavior in terms of the exchange of resources, benefits, and costs between individuals.