When Delphi-Grundig, a Manufacturer of State-Of-The-Art Car Radios, Decided to Expand

question 30

Multiple Choice

When Delphi-Grundig, a manufacturer of state-of-the-art car radios, decided to expand its marketing efforts into countries in which its products are not currently available, it did not have the time or resources to spend on developing new channels of distribution. What should Delphi-Grundig consider using?

• A)an industrial distributor
• B)a franchising system
• C)a strategic channel alliance
• D)a channel cooperative

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Definitions:

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