The Initial Attraction of Drugstores for Consumers Was the Pharmaceuticals

question 49

Multiple Choice

The initial attraction of drugstores for consumers was the pharmaceuticals they carried,but now consumers can have their prescriptions filled at mass merchandisers and supermarkets,and through the mail.What have drugstores done to remain competitive?

• A)raised their prices
• B)taken legal steps to prevent the sale of prescription drugs at supermarkets
• C)provided customers with value-added services
• D)introduced generic prescription medicines

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Definitions:

Complex Process

Describes a procedure or operation that is intricate, involving multiple steps, components, or layers.

Prospect's Five Mental Steps

The chronological thought process a potential buyer goes through: awareness, interest, evaluation, trial, and adoption.

Ignorance

The state of being unaware, uninformed, or lacking knowledge about something.

Customer Profile

Detailed information and characteristics about a business's target consumers to better understand and serve them.