There Are Five Product Characteristics That Can Be Used to Predict

question 120

Essay

There are five product characteristics that can be used to predict and explain the rate of acceptance and diffusion of a new product. Name and briefly describe four of these characteristics. State the impact of the characteristic on diffusion.

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Definitions:

Obedience Punishment Stage

A concept from Kohlberg's stages of moral development, where moral reasoning is based on the physical consequences of actions, without recognition of any higher moral principles.

James McNerney

An American businessman known for his leadership roles at major corporations such as 3M and Boeing, significantly impacting their strategic direction and growth.

Boeing

An American multinational corporation that designs, manufactures, and sells airplanes, rotorcraft, rockets, satellites, and telecommunications equipment worldwide.

Generation

A group of individuals, born and living around the same time, who experience similar societal events and cultural phenomena.