Techniques Used to Get Consumers to Buy from Their Home

question 21

Multiple Choice

Techniques used to get consumers to buy from their home include direct mail, catalogues and mail order, telemarketing, and electronic retailing. What is the term for this process?

• A)in-home retailing
• B)franchising
• C)direct marketing
• D)direct retailing

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Definitions:

Country Clusters

Groupings of countries that share similar economic, political, or cultural characteristics.

GLOBE Studies

Global Leadership and Organizational Behavior Effectiveness research, a large-scale study investigating how cultures influence leadership effectiveness and organizational practices.

Distinct Clusters

Groupings or categories that are clearly differentiated based on specific criteria, often used in data analysis, market segmentation, or social groupings.

Cross-Cultural Competencies

Skills and understanding necessary to interact effectively with people from different cultural backgrounds.