The Ultimate Objective of Any Promotion Is a Purchase or Some

question 73

Essay

The ultimate objective of any promotion is a purchase or some other activity. One model for reaching promotional objectives is called the AIDA concept. This model proposes that consumers are moved through four stages by the promotional mix. Suppose you are the promotional manager for the new B-Gone squirrel-proof bird feeders. (Before the B-Gone, there were no feeders on the market that were really squirrel-proof.) This bird feeder is guaranteed to prevent squirrels from reaching and eating its contents. Describe the promotional activities you would recommend in each stage of AIDA model for the B-Gone feeder. Assume that personal selling will not be used.

Understand how to calculate various payroll taxes for both employees and employers.

Grasp the concept and importance of the normal balance (debit or credit) for payroll-related accounts.

Learn how to prepare journal entries related to payroll and payroll taxes.

Recognize the impact of payroll expenses on financial statements.

---

Definitions:

Cooperate

The act of working together with others towards a common goal or interest, often involving coordination and collaboration among individuals or organizations.

Advertising Behavior

The strategies and tactics used by companies to promote their products or services, often influencing consumer perceptions and demand.

One-Time Game

A strategic interaction (game) between two or more parties (players) that all parties know will take place only once.

Advertising Budgets

The allocation of financial resources by businesses towards promotional activities aimed at generating sales or awareness for their products or services.