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GM Is Using Blogging to Communicate with Customers Online

question 132

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GM is using blogging to communicate with customers online.GM's vice chairman Bob Lutz-an auto industry veteran and the company's director of product development-began a blog about the company in 2005.Once readers realized it really was Lutz and not an advertising ploy,they quickly warmed to the idea and appreciated his candid comments about GM and its competition.What is this an example of?


Definitions:

Duration

A measure of the sensitivity of the price of a bond or other debt instrument to changes in interest rates, frequently used to assess interest rate risk.

Weighted-Average Time

A calculation that determines the mean time until cash flows are received, adjusted for the relative size of each cash flow, often used in bonds.

Cash Flow Payment

Payments of money, particularly from a company or government to an individual, which can arise from operations, financing, or investments.

Yield To Maturity

The total return anticipated on a bond if the bond is held until it matures, considering all payments of principal and interest.

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