Hasbro,Inc

question 103

Multiple Choice

Hasbro,Inc. ,has hired actress Jamie Lee Curtis as its new spokesperson to promote the company's board games.As part of the campaign,Curtis will appear in TV spots dressed as characters from various Hasbro games such as Battleship,Monopoly,and Clue to promote the games as great Christmas gifts to parents who played the games as children.What is the purpose of this promotion?

• A)to influence consumers to switch to Hasbro games
• B)to act as a reminder advertisement
• C)to persuade nonplayers of games to try them
• D)to act as a persuasive device for the product category

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Definitions:

Inland Trade

The exchange of goods and services within the interior of a country or continent, often involving the transport of products from rural areas to urban centers.

Trading Posts

Established locations where trade takes place, historically used for the exchange of goods between traders or between traders and local populations.

African Slavery

The enforced servitude of African people transported to the Americas and other parts of the world from the 16th to the 19th century.

Chesapeake Area

A region surrounding the Chesapeake Bay in the United States, known for its unique cultural history, seafood industry, and environmental significance.