Which of the Following Statements Best Describes the AIDA Model

question 95

Multiple Choice

Which of the following statements best describes the AIDA model?

• A)The AIDA model explains why public relations is the most important element in the promotional mix.
• B)Advertising is most effective at the purchase stage of the AIDA model.
• C)Certain promotional tools are more effective at certain stages of the AIDA model.
• D)The promotional mix should not be influenced by the AIDA model.

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Definitions:

Depreciation

An accounting method used to allocate the cost of a tangible or physical asset over its useful life, reflecting wear and tear, deterioration, or obsolescence.

FMV

The Fair Market Value represents the price at which property would be sold in an open market scenario.

Unrecaptured 1250 Gain

A type of gain on the sale of depreciable real property that’s taxed at a different rate than other capital gains.

Depreciation

The systematic allocation of an asset's cost over its useful life, reflecting its loss of value over time.